About YukiNest New Year
Bridging traditional Japanese artistry with contemporary seasonal living
Our Story
YukiNest New Year focuses on connecting seasonal celebrations with thoughtful curation and authentic artistry. Based in Tokyo, we work to connect modern homes with traditional Japanese New Year customs through selected decor bundles and artisan-crafted gift sets.
Our journey began with an observation: the beauty of Japanese New Year traditions was becoming increasingly difficult to access outside of specialized cultural contexts. We identified an opportunity to bridge this gap by partnering directly with local artisans who maintain these time-honored practices while creating products that complement contemporary living spaces.
Our Mission
We curate authentic New Year experiences that honor traditional Japanese aesthetics while serving the practical needs of modern homes. Through our partnerships with local artisans in Tokyo, we work to maintain the integrity of traditional craftsmanship while creating pieces that fit into contemporary interior design.
Our commitment extends beyond products to encompass sustainable practices, including our signature mizuhiki cord wrapping, eco-conscious packaging, and support for small-scale artisan workshops that preserve cultural heritage.
Our Artisan Network
We work with master craftspeople who have dedicated their lives to preserving traditional Japanese New Year artistry. Each artisan in our network brings decades of experience and understanding of seasonal symbolism and cultural significance.
From mizuhiki cord specialists in Kyoto to ceramic artists in Kanazawa, our partnerships focus on pieces that carry authentic heritage while meeting contemporary quality standards. We visit each workshop personally to understand their processes and maintain our commitment to ethical sourcing.
Our Values
Authenticity
Direct partnerships with Japanese artisans support genuine traditional craftsmanship in every piece we offer.
Quality
Careful curation processes focus on the finest materials and construction that meet our standards.
Sustainability
Eco-conscious practices from sourcing to packaging reflect our commitment to environmental responsibility.
Service
Personalized attention to each client's needs supports seasonal transformations that meet expectations.